TRD | JBL Guess The Song 202 | Drew Dollar | Accidentally In Love
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JBL is a key sponsor of Toyota Racing's TD2 Driver Development Program. Exit10 was asked to create a program that would bring additional impressions to the brand, so we developed a series of "Guess The Song" contests where drivers would wear JBL headphones and sing the songs they heard through the headphones out loud. We then created three videos per song (the guess portion, the answer, and outtakes) and used social media to see if race fans could guess the song the driver was singing. The videos generated massive amounts of buzz, while also showcasing different JBL products.
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