The KitKat AR Videobooth
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We have collaborated with Serendipity Events to promote KitKat's latest addition to their flavors, the Green Tea Matcha.
What other way to do this than to give the people a glimpse of its origin and the rich culture of Japan.
The videobooth is situated at one of Dubai's most popular photo spot at the Dubai Mall, the Human Waterfalls. Upon standing behind the booth, they will be joined by various Japanese-inspired characters. First one would be a sushi chef, then a legendary samurai, and an octopus attack that takes one of the 3D persons into the water. They then will receive a video recording of their interactions with the characters via email, and a gift from Kitkat which is the Green Tea Matcha chocolate bar.
It's a fun and quick way to get people's attention in a crowded area, which is perfect for tourist spots to promote a brand's newest product.
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