World Urban Games Budapest
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The Olympics are growing old, therefore it needs a renewal not just in terms of sports but in terms of audience as well. World Urban Games was created to present the new generation of urban sports as the authentic way of this rejuvenation. The film contacts directly with gen Z and Y through their community,
lifestyle and day to day sport activities. They are the enthusiasts, the equals, the creators, the proud fighters, the unstoppable champions of the future. They are the next generation of the Olympic Games.
Client: World Urban Games Local Organizing Committee
Agency: Human Telex Advertising & Event
Creative Director: Bálint Monori
Head of Copy: László Nagy
Senior Copywriter: Márk Hanyecz
Senior Art Driector: Gergely Kovács , György Lénárd
Account Director: Erika Péntek
Digital Director: Noémi Bartók
Senior Account Manager: Emese Nagy, Máté Nagy
Production Company: 235
Director: Péter Juhász
DOP: Gábor Garai
Producer: Dávid Rubesch , Péter Juhász
Creative Producer - Péter Juhász , Daniel Blik
Production manager: Dávid Rubesch
Editor: Tomi Szabó
1st ad: Donát Kopek
Casting director: Szandra Tönkő
Composer - Csaba Kalotás
Vocal - Sena Dagadu
Lyrics - Sena Dagadu
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