Triumph Games (Branded Entertainment)

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The Triumph Games is dedicated to telling the stories of US Military veterans’ remarkable ability to adapt and succeed, no matter what the circumstances. In the 2015 Games, 12 world-class veteran athletes earned a coveted invitation to apply after qualifying through a rigorous nomination and selection process. Sports organizations nominated each athlete based on honorable military service and athletic achievements, including previously winning national and international medals in their respective sports.

The 12 athletes and two alternates, whose exceptional military service represents the Army, Navy, Air Force and Marines, embody the best in the human spirit, and are an inspiration to all Americans. “We created the Triumph Games to share stories about our nation’s finest veterans, cast on a backdrop of heart-pounding competition. Universal themes of character, struggle, perseverance and personal commitment to excellence, teach us all how to be better versions of ourselves,” said Triumph Games Co-Founder and CEO, Mary L. Hagy.

The three competitive rounds in the 2015 Triumph Games were filmed in New York, and included a triathlon, a live broadcast video gaming competition, and a motorsports challenge. Each round presented the athletes with unknown circumstances and unfamiliar environments that tested their ability to adapt, and to leverage their physical strength, mental acuity and will to win.

Triumph Games generated 52M earned media impressions, and reached 811k military veterans through social media

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