The Hub, Denver, for Beacon Capital Partners
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At the Hub in Denver’s RiNo Arts District, ESI Design created a bold building identity and designed lobbies with vibrant media and rough luxury to celebrate the spirit and style of the creative neighborhood.
The centerpiece of the design is a media triptych that seems at times to be a still image, then mesmerizes passersby as it slowly comes to life. The installation celebrates local muralists and Denver scenery using innovative image-blending software called Style Transfer. Applying artificial intelligence, the “style” of one image is “transferred” to a second moving image or video.
ESI coordinated with the RiNo Arts Council and local artists to incorporate images of iconic murals from the neighborhood. Other photo and video source materials feature local RiNo landmarks, Colorado scenery, and mountain sports, like biking and skiing.
The building is owned by Beacon Capital Partners.
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