The Disability Resource: Sporting Hero Profile Piece
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People buy from other people - rather than create content that tells people why it's important to participate in sport, show them how they can feel, how much fun they can have and what they might be able to achieve - all through the power of storytelling.
This video series used the personal stories of a select group of sporting heros to engage and encourage people of all abilities to become more involved in sport. From grass roots to the para olympics there was an emotive and engaging story to promote physical activity.
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