Studio Xfinity
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While my time with Huge Studio and Elephant Agency, I collaborated with the launch of Comcast's Studio Xfinity, a 9,000 square-foot flagship retail store in the heart of Washington DC. A space to position Xfinity products to be more than just products but to blend them with technology and entertainment, a true manifestation of the vision of the future of the company.
My Role was as Creative Director for 2 installations and the content of them.
Passion Bays: two 180 degrees projection mapped screens that gave the users the immersion to dive into a experience to find their way to watch entertainment, sports and much more. Guided by voice recognition at the end of the experience users could understand better their profiles and what product would suit them better.
Xfinity Home: A very intuitive interface to present the impact of having a smart home in your daily life, how the minimum details make a huge difference when everything is well integrated and working, by the way working for you.
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