Red Dot Design Concept - Pickup Truck

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The Pickup Truck is the product of a minimalist design philosophy that focuses on maximising functionality with sleek lines, elegant contours, and concealed storage. The Pickup Truck is built to be the new standard in function, form, and utility that is versatile for work or the weekend. Engineered on Canoo’s tested multipurpose platform, this pickup has the payload capacity of a full-size truck and the exterior footprint of a mid-size one, making the vehicle easier to manoeuvre on any terrain.

Company:
Canoo, United States
Design Lead:
Richard Kim
Designers:
Mike de Jung, Jack Luttig,
Arthur Martins, Mark Smith,
Cici Wang, Canoo Design Team

This design concept was awarded a Red Dot: Best of the Best in 2021.
red-dot.org/project/meco-efficient-online-communication-48477
red-dot.org/design-concept/about#c10999
red-dot.org/design-concept/jury#c10113

This video is included in the presentation at the online exhibition for Red Dot Award: Design Concept 2021. More design concepts at the online exhibition.
red-dot.org/search

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