Porsche Mission E
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Welcome to the future: The Porsche Mission E is the brand's first purely electrically powered sports car. And even if this is 'just' a concept study, such a pioneer of technology also requires a future-oriented marketing strategy that brings interested parties closer to the extraordinary vehicle - with the help of AR, of course.
In order to meet these high standards, we developed a brand experience that makes the inspiring concept study go viral. The vehicle and all its stunning features shouldn't have to be actively sought out but should move directly to the customers themselves.
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