Nike Jordan - Museum 23 Tokyo - Video Installation
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The Jordan 30th Anniversary exhibition took place at the Museum of Contemporary Art in Tokyo and to celebrate this occasion, we created a video installation of an eight-meter high JUMPMAN. It acted as the canvas for hundreds of photos submitted from athletes from all over Japan. We had over 1,500 photo submissions on #WeAreJordan, 120 media impressions, and over 2,000 visitors.
The sound design was created entirely using basketball-related sound samples, and the more abstract graphics are inspired by the patterns from Jordan Air Force 1 shoes.
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