Maier Sports - Paperless Office
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My Part: Concept, Art Direction, Illustration, Animation
Sound Design: Felix Schmidt
The Outdoor brand Maier Sports has strong values to preserve nature and recognises its responsibility to people and the environment.
In order to make sure that their employees act aligned to the brands values they wanted to create a short clip, creating awareness of the impact of printing papar on the evironment.
The idea was to create an emotional video that was supposed to show the employees their acts has a direct impact on nature, their clients, on their job and eventually on themselves by taking a saw to the branch they’re sitting on.
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