Kayo - Cricket World Cup - Shane Warne TVC - May 2019
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The ad showcases “the Kayo experience” to the mass-market - the comical creative features Brooke and Jackson Warne (kids of Shane Warne), who are ‘Warne’out by seeing their famous Dad everywhere. “Lucky they’ve got Kayo which not only lets them watch every match of the Cricket World Cup, but it also has over 50 other sports; so they can escape their famous dad!”
The ad will air from Sunday on Channels 9, 7 and 10 - over 8 million Aussies will see the ad on TV & digi video over 6 weeks. We have a prime-time buy on FTA TV, inc within CWC, NRL, AFL, Motorsport, News, and General Entertainment (The Voice, MasterChef and House Rules etc).
There are several variations of the ad - A 45 sec master tells the full Warne + Kayo story, then 2x 15 sec versions will demonstrate Kayo further on mobile and TV, highlighting CWC but also AFL, NRL, F1, Supercars, NBA and Tennis - each with a strong retail call-to-action.
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