I WILL - JADE JONES / ONESIZE / UNDER ARMOUR
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Project: I Will - Jade Jones
Client: Onesize / Under Armour
Music & Sound Design: Box Of Toys Audio
BACKGROUND /
One of approx 60 deliverables for Under Armours latest online campaign featuring 5 of the world's top athletes. The series follows each athlete as they train, compete and recover.
APPROACH /
Our first task was to create a library of upbeat electronic music that could be used across a variety of durations, moods and loop requirements. A main theme was developed and we built from there. Sound design focuses on a real and raw sound but mixed at subtle levels. Larger more powerful movements were augmented with weighted whooshes and impacts.
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