Golazo
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Golazo is a sports marketing agency specializing in organizing events and promoting a healthy lifestyle through sports. The client's aims to encourage people to do sports for 30 minutes a day, under the campaign's slogan: let's move. Initially, we were given the task to develop an image of a brand hero who would do simple exercises like walking, running, or cycling. The idea, however, evolved and we offered the client a whole universe of forest characters, each of whom is involved in practicing sports in their own way. It's hard not to like it!
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