ESPN Sneaker Center Show Branding
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SneakerCenter is a new 7 part miniseries on ESPN+, ESPN’s streaming service, that explores sneaker culture across sports and entertainment as told by the athletes, artists, enthusiasts, and brands who power the movement. ESPN’s production partner Hock Films and the legendary filmmaker and director Bobbito Garcia wanted an iconic show brand and energetic graphics package that resonated with the sneakerhead community. BLOCK & TACKLE crafted a visual identity and language with a custom logo, show open, and graphics toolkit to use for the series and across various marketing platforms.
DIRECTED BY BLOCK & TACKLE
CREATIVE DIRECTORS: Adam Gault, Ted Kotsaftis
PRODUCER: Megan Anderson
LEAD DESIGN & ANIMATION: Ben Hill
DESIGN: Yun Chen, Kate Costello, Rachael Park, I-Cheng Lee,
Andrés Moncayo, Mike Russo, Wei-Shen Wang
ANIMATION: Gung-Kai Koo, I-Cheng Lee, Mike Russo, Wei-Shen Wang
CLIENT: ESPN+, Hock Films
MUSIC: THE DU-RITES
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