CBS Sports | The Masters
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Since its very beginning, the story of The Masters Tournament has been a story of tradition & innovation. When |drive| studio was asked by CBS Sports to develop the 2019 re-brand, our main goal was to create an experience that respected the past but would originate from a progressive, forward-thinking perspective. This approach was driven by a thorough understanding of The Masters’ guidelines and principles. Our solution, a lesson in restraint, is attentive to the history, tradition, & legacy of The Masters while still emoting a fresh & novel perspective.
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