Carrera Lázaro _ El Ojo de Iberoamérica
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PASSION FOR SPORTS
With an aim to taking part in the 2015 El Ojo de Iberoamérica Advertising Festival Youth Talent contest, we came up with this idea for Powerade. The aim was to get across the concept of Powerade enhancing the passion for sport.
Being our proposals the following ones:
Lazaro’s race:
The Olympic Games are known for their milestones, records and moments of self-improvement. Yet, if we look thoroughly, all that glisters is not gold (except for medals). Their memories have always portrayed events that have always remained along history.
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