Adidas Unite | Concept Video
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adidas unite is a mobile community set on breaking the barriers that keep girls age 14-17 from joining the sports community.
An exclusive line of adidas products is only available to members of the adidas unite community. This gamification strategy means the more girls sweat, the more points they earn towards adidas products. This line bears a unique icon which becomes a symbol of recognition and a secret sisterhood within the sports community.
Girls gain confidence through community, and the sports community becomes stronger with girls in it. The secret sisterhood of sports celebrates that through adidas unite.
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