ADIDAS London Flagship trailer
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adidas has opened a new London flagship on Oxford Street, designed in collaboration with Brinkworth. The store spreads over four floors with a digitally enabled customer experience, pushing the boundaries of traditional retail. The design builds on the adidas stadium concept seen in the New York and Paris flagships, with hyper-local relevance celebrating the city’s rich culture and sports heritage.
The store is alive with digitally enhanced retail capabilities at every turn, blending the adidas app with real-life shopping. Brinkworth have created numerous activation spaces allowing the store to react to the community’s needs. There is scope for product launches and engaging events, so people can gather, discover and participate as well as shop.
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