Accelerating Car Sales with Email Marketing Web Personalisation
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Join us for another episode in our Bitesize Webinar Series.
Are you providing a tailored experience for your web visitors and making them want to buy from YOU rather than your local competitor?
With over 80% of auto buyers beginning their purchasing journey online, the value of having a strong online presence has only increased.
This webinar is here to help optimise your online journey so you don't fall behind the competition and convert more sales.
In this webinar, you'll learn how to -
1. Understand your buyer's behaviour - how to segment your database and send more targeted digital comms. According to DMA, marketers have found a 760% increase in email revenue from segmented campaigns!
2. Personalise your emails/website with real time 1-1 content - Enough of the 'normal' static emails, let's get personal! Buyers/browsers nowadays don't want generic content which is often dismissed. They need to see what is relevant based on interaction. It's no good showing 2 seater sports cars to those that are looking for family cars!
3. Recover potential lost sales - using the likes of cart/browse and form abandonment will only make you more money and keep your sales department on their toes. Fewer moans and groans from sales = a happy working environment!
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