Wide, Wide World of Content: Scaling to Ubiquity
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Media companies are transforming their people, processes and technologies. Today’s digital opportunities allow faster content distribution and business model experimentation. The discussion is targeted to media company business-and-technology leaders who seek bleeding-edge strategies and flaw technologies. The audience interactive conversation will explore: Why ubiquitous access to content is critical for brands? The challenges of launching a new channel versus being included on an existing channel. Is there still room for long tail programming on highly differentiated channels? The content technology stack – build? Buy? or license? And much more.
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