Tryzens x Salesforce Webinar: How do consumers feel about personalisation in 2021?
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2020 rapidly evolved what customers have come to expect online when they browse, buy and interact with brands. Personalisation has become expected, but there are still a lot of questions when it comes to how comfortable people are with sharing their data, what it is used for and how we can create compelling experiences.
Retailers most want to know how people are tackling personalisation for their customers, tools and technology available to enhance the experience and what customers expect and are comfortable with (how much knowledge or transparency becomes too creepy?).
This online panel session, hosted by Power Retail, will look to speak to brands and retailers like SurfStitch, Lovehoney and The PAS Group about how they serve personalised experiences for their customers and what they are looking to as the next big frontier.
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