Traveling Cultural Heritage in the Age of TikTok

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The case of Hongyadong from China shows that TikTok as a digitally mediated form of judging, not only differentiates itself from traditional static, user-focused SNS platforms such as Instagram in terms of destination orientation but also redefines what cultural heritage is and transforms itself into a collective memory of the digital performance. Among TikTok's criteria, historical value and aesthetic value are indispensable, and the latter is the main factor that determines whether you become a popular cultural heritage tourist destination. It also establishes a new form of power, in which authorities need to make promotional materials that fit the narrative direction of TikTok users. This article attempts to propose a Chinese contextualized study to explore the following questions: How tourists’ upload videos on TikTok impact the practice of defining a new type of cultural heritage in China? How do Instagram and TikTok differ in their perspectives on establishing new mediated power relations? More significantly, why and how do TikTok video rediscovery the value of cultural heritage tourism?

Jiaorui Ouyang, The Hong Kong University of Science and Technology, Hong Kong

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