Toyota Hybrid- So simple well let a kid explain
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While we used TV to create an emotional link to the Fall In Love With Driving Again idea, consumers who actively search online for hybrid cars are further down the consumer journey (awareness vs active consideration) hence we needed to tackle the misconceptions around hybrid technology.
We identified a number of myths through social listening, then created a number of Hybrid Mythbusters.
This execution tackles the myth that Hybrids are complicated to drive, dispelling it in a charming way.
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