Opening Titles for GeekPark TikTok Innovation Festival 20

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Play, download and edit the free video Opening Titles for GeekPark TikTok Innovation Festival 2021.

In 2021, the GeekPark Innovation Festival is 11 years old.

LxU was invited to collaborate with GeekPark again, and our Brand Design Center took responsibility for the overall visual identity of the conference.

Also, we saw it as an opportunity for us to review the technology around us, from the perspective of ordinary person.

Data theft, AI rebellion, and the Dark Forest Theory of the Universe...... Human beings always try to explore the boundary of science. The further we go, the more panicked we get. When the values of technology turning into "higher, faster, stronger", does it mean that technology is no longer easy, thoughtful, or soft?

IF Innovation Conference taps you on the shoulder and says, “don't be upset, buddy.” As the science fiction writer Ursula K. Le Guin says in The Left Hand of Darkness, “light is the left hand of darkness and darkness the right hand of light."

While science is calm, technology can be human. For most of us, to embrace technology is to embrace a positive emotion. Technology is passion, color, reflection, and motivation...... is people's desire for a better life.

We try to capture ordinary person's imaginations of technology and interpret the meaning with an empathetic perspective. At the same time, we use direct, powerful, fast-paced and constantly repeating words to empower it with a passionate humanity and emotion.

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