Love Brooches
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Studio José de la O and Mirai Innovation Labs, generated an experiment to see if the brainwaves related to romantic love could be used to design a piece of jewelry.
By using Aura, an electroencephalogram technology developed by Mirai Innovations, a person could change the shape of a piece of jewelry by being exposed to images of the person’s loved one.
The shape of the object is modified according to the analysis of the components on the frequency in the alpha and beta bands of the electroencephalogram signals that respond to visual stimuli of familiarity in the presented images.
The object was entirely designed algorithmically. By using generative design software, the jewelry piece can change its shape by receiving feedback from Aura.
“It was very fun to design this way” José de la O explains. “Normally we go from concept, to define a shape and then do the 3d modeling… in this case, we went from concept directly to algorithmically design the piece. It's funny to think that this design has not a fixed shape. The design is the actual system that can be customized by brainwaves”.
On the 12th of February, a couple in a romantic relationship, and with no design experience, was invited to be part of the experiment. While using Aura, the subject,, was exposed to images, portraits of the subject’s romantic partner. As the subject would concentrate on each images, the alpha and beta frequencies would change the length, hight and thickness of the digital shape in real time.
The final shape is 3d printed in metal and can be used as a brooch or pendant.
"It is an amazing starting point to use technology not only as a way to democratize the design process, but also brings a very interesting conversation on how could we use our brainwaves". José de la O explains.
A piece of jewelry that is actually shaped by love’s brainwaves.
Video Produced by Mirai Innovations & H&C Marketing México
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