Indonesias Digital Native Perception of the Concept of Pri

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Focuses of this study on describing Indonesia's Digital Native Perception of the Concept of 'Privacy' concept in social media. The significance of this research is the case violations' high number of internet users' privacy, which have a serious impact on the aspects of security. It is chosen the digital native age group as the subject of the study because this group accesses the internet the most, especially social media. Then it is important to know the process of digital groups' natively interpretation of their privacy on the internet. This study uses descriptive research with a case study method. While The data collection technique is carried out by in-depth interviews. Next, it can be revealed some factors that important for digital natives and what they consider as their privacy on social media. Through this research has found that digital native has also experienced some inconvenience activities regarded the online media users and their reaction. Finally, it can conclude that it is needed a good public policy related to privacy in Indonesia and suggests the legal products disseminate related to privacy regulations optimally.

Retno Hastijanti, University of 17 Agustus 1945 Surabaya, Indonesia
Alfa Layla Ahadina, University of Airlangga Surabaya, Indonesia

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