How Screenrights Supports Content Creators by Scaling to A

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Play, download and edit the free video How Screenrights Supports Content Creators by Scaling to Accurately Match Usage Records.

Screenrights manages royalty licensing for educational broadcast content in Australia and NZ, supporting learning & creativity throughout the region. As the amount of educational video content grows, the team realized that manual record matching could no longer scale to address the millions of usage records across television, mobile, IPTV and other over the air broadcasts. Screenrights needed a better way to scale their efforts and accurately attribute usage records. Hear first-hand why machine learning-first data mastering is critical to achieving Screenrights’ goals of making sure content creators are paid and continue to make new educational videos. Hear from Emma Madison, Head of New Business & Technology at Screenrights about how she builds the business case to adopt new technologies for the organization’s board of directors. Learn more about why Screenrights values data mastering at scale and what it allows them to accomplish their goals.

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