Ervine_156.231_Assignment 4_Skinny
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References used:
Casaló, L., Flavián, C., & Guinalíu, M. (2007). The Impact of Participation in Virtual Brand Communities on Consumer Trust and Loyalty. Online Information Review, 31(6), 775-792. https://www.emerald.com/insight/content/doi/10.1108/14684520710841766/full/pdf?title=the-impact-of-participation-in-virtual-brand-communities-on-consumer-trust-and-loyalty-the-case-of-free-software
Iacobucci, D. (2018). Marketing Management. (Fifth Edition). Cengage Learning.
Sharp, B. (2017). Marketing: Theory, Evidence, Practice (Second Edition). Oxford.
Skinny. (2021). Skinny Home. https://www.skinny.co.nz/
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