Developing Licensing, Merchandising and E-Commerce Plans for the Next Generation of Fans
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Team and league merchandising has grown far more sophisticated than just offering player jerseys, hats, and T-shirts. This discussion will explore how properties, e-commerce partners, and licensees are using real-time data and advanced technology to create a mix of merchandise that is broader in scope yet more targeted to individual fans, particularly younger ones critical to the long-term future of the sports industry.
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