CX/PX Practice Group 18 May 2021
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At this Practice Group, Members and guests discussed what drives buyer behaviour or helps influences a company's decision to trade with us, with the guidance of psychologist, Dr Paul Furey. We also heard from Gary Cook of CGI about the value that technology is bringing to the customer interface and the importance of putting the customer at the centre of such initiatives, to avoid creating unnecessary barriers. Polling, live debate and breakout rooms - another typical LMForums session.
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