Brand Logo Sonification
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Vector synthesis-based audiovisual piece and performance of global top brand ranking data at The Santa Barbara Center for Art, Science and Technology(SBCAST), March 7, 2019.
Aa a result of an individual project in the Vector Hack Workshop at UCSB, led by Derek Holzer, this work visualizes the global top 10 brand ranking data from 2000 to 2018 and sonifies the brand logos ranked in the data. While contours of logos obtained by OpenCV image processing mainly determines sound textures, the ranking data contributes to the whole composition: Ranking is used to decide the order and duration of brand appearance, brand value is mapped to a size of each brand logo. If the ranking of a brand drops, its logo shape deforming smoothly by a flanging audio effect. If a change in brand value is more than 10%, a brand logo starts with noisy fluctuation, resulting in a noise sound, and becomes a clear shape in the middle of appearance duration. A degree of noise is proportional to a brand value change. This work is represented with a laser display as a fixed-media and with an oscilloscope display as an interactive version.
Materials: Processing with XYscope library, a laser and an oscilloscope display
Data is collected from Interbrand (interbrand.com).
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