BIMA Cookieless Future Roundtable
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As digital and technology have become enablers if not core to every business, the value of emerging data-driven strategies is growing every day. The need for a breadth of data skill sets across our industry is crucial. Skills that can identify signals in data, as well as organise, analyse, and use it to make better strategic decisions and enable higher quality engagement with individuals.
The BIMA Data Council's mission is to increase data literacy, enable learning and inspire experimentation, so everyone can benefit from and participate in the data-driven economy.
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