ASICS: ASICSGRIP
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Three shoes. Three films. Introducing ASICS latest footwear technology with a minimal, premium feel.
Global sportswear brand ASICS wanted to communicate three different footwear technologies, utilising our expertise in 3D product modelling and motion design.
Our 3D team produced three shoe model of the products from photo scans. Then, keeping the product front-and-centre at all times, they brought together the focus on the three technologies using different visual metaphors, all crafted in a minimalist 3D environment.
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