ABABCB Carlos Anguera Jover, 2021
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ABABCB
Carlos Anguera Jover
2021
12 minutes, 30 seconds, Colour, Stereo, 16:9
Original format: HD Digital File
ABABCB is the standard musical form structure for Pop songs. Anguera plays with the idea of the historical parallels of formula efficiency since the 60s occurring in the Pop Music Industry as in Silicon Valley tech-corporations. Superimposing re-recorded archival footage from marketing ads of early Computer Technology with a contemplative day in the life of an aspiring pop artist. Anguera constructs an abstract documentary guided through an internal
monologue by the young artist surrounding themes such as the past and present use of LSD and the desires amplified by the media to pursue a global presence or fame. ABABCD uses symbolic examples in respective fields to articulate the similarities in approach by culture and capitalism. Examples such as the pop hit 'Gimme! Gimme! Gimme! (A Man After Midnight)' by the Swedish band ABBA (1979), then sampled by Madonna - 'Hung Up' or the last issue by
the American counterculture magazine 'The Whole Earth Catalogue' now used to inspire Silicon Valley Entrepreneurs.
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