#WATERMATTERZ | World Water Day 2020 | SUSTAINABLE FASHION

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Play, download and edit the free video #WATERMATTERZ | World Water Day 2020 | SUSTAINABLE FASHION MATTERZ.

Water is the resource we are most dependent on, yet the practices of the fashion industry are one of the most polluting. By 2025, more than 2.8 billion people in 48 countries will face water stress or conditions of scarcity. By the middle of this century, this will have reached almost 7 billion.

A standard washing machine uses 155 liters of water per load, but a highly efficient washing machine uses less 105 liters of water. On average 5 shirts = 1kg of laundry. An average laundry machine holds 8-12 kg, meaning 40-60 shirts. Means a second hand item which is washed before sold needs an average of 3,1 liters of water.

2,700L WATER = 1 NEW T-SHIRT = 870 SECOND HAND T-SHIRTS

When we take the environmental impact of our purchases into account we find more sustainable possibilities. Today some of the most accessible and affordable solutions to dress yourself sustainably are buying second hand, swapping and repairing what you already own.

#WATERMATTERZ | EVERY T-SHIRT MAKES A DIFFERENCE

A PRODUCTION BY
SUSTAINABLE FASHION MATTERZ http://www.sustainablefashionmatterz...

DIRECTED AND WRITTEN BY
Cherie Birkner http://www.cheriebirkner.com

CAST
Actor - Gian Bergmann / Agency Lichtkind http://www.lichtkind.eu
Hand Actress - Linda Traeger

CREW
Assistant Director - Alexandra Gheorghe
Associate Producer - Tina Zoellner
Director of Photography - Cherie Birkner
Screenwriter - Cherie Birkner
Scriptwriter - Alexandra Gheorghe
Post-Production Director - Alexandra Gheorghe
Editor - Andrei Burcea
Color Grader - Ramona Arstide
Sound Design and Music - Simeon Loth
Hair and Make-up - Alexandra Gheorghe
Styling - Tina Zoellner
Set Design - Cherie Birkner
Post-Production Director - Alexandra Gheorghe
Set Runner - Juliana Betancourth
Set Photographer - Julia Lee Goodwin

VOICE-OVER
Cherie Birkner
Alexandra Gheorghe
Simeon Loth
Fabian Christ
Jennifer Wees
Samuel Breuer

LOCATION
co-creagency by goalgirls

SUPPORTED BY
Drip by Drip http://www.dripbydrip.org
Plan A http://www.plana.earth
Kind of Blau http://www.kindofblau.com
RE-NT Revolution http://www.re-nt.com
Ocean.Now! http://www.ocean-now.org
Global Fashion Exchange http://www.globalfashionxchange.org
Conscious Fashion Campaign http://www.consciousfashioncampaign.com
Fashion Revolution http://www.fashionrevolution.org
Future Fashion Forward http://www.future.fashion
co-creagency by goal girls http://www.co-creagency.com

SPECIAL THANKS TO
Inga Muecke / Press Agent
Christina Oette / Agency Lichtkind
Jan Hogenboom / Honest Basics
Juhi Sheth
Yolanda Rother

SOURCES
The U.S. Environmental Protection Agency
WWF http://www.worldwildlife.org
True Cost Movie http://www.truecostmovie.com/learn-more/environmental-impact
The Guardian http://www.theguardian.com/global-development-professionals-network/2017/jun/02/china-water-dangerous-pollution-greenpeace
Vogue http://www.vogue.com/article/fast-fashion-environmental-impact-sustainability-parsons-zady
Appliances Online http://www.appliancesonline.com.au/academy/laundry/get-the-right-size-washer-washing-machine-capacity-expained/

PRESS MATERIAL
http://www.drive.google.com/drive/folders/1E9mA_lbrQPVQ3hD6gLGYJhoM3Wio_77L

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