Wagamama Bowl to Soul 60 (Cinema + Online)
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MullenLowe and Passion Animation Studios today launch a new illustrated ad campaign for pan-Asian restaurant chain, wagamama, entitled Bowl to Soul.
Drawing on wagamama’s association with Japanese food, MullenLowe created an anime-style animation for the ad in partnership with Danish anime director Mads Broni and Passion Animation Studios.
Bowl to Soul was inspired by wagamama’s founding philosophy that food doesn’t just feed our belly, it nourishes our soul.
AGENCY: MullenLowe
EXECUTIVE CREATIVE OFFICER: Mark Elwood
CREATIVES: Ben Williams & Mark Elwood
PRODUCER: Vanessa Hunt
PRODUCTION COMPANY: Passion Animation Studios
DIRECTOR: Mads Broni
EXECUTIVE PRODUCER: Luiza Cruz-Flade
SENIOR PRODUCER: Elin Tiberg
SOUND DESIGN: Wave
MUSIC COMPANY: Thirty Two Music
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