TVC_NEW FIAT 500 MAI TROPPO by Bulgari

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A tribute to the craftsmanship and beauty, the new B.500 “MAI TROPPO” interpreted by Bulgari is the quintessence of the Italian Dolce Vita.
A true gem, embellished by an extreme attention to details and the unmistakable marks of Bulgari’s roman origins.

This one-off adds gold powder from the scraps of jewelry production to the nuance of the roman sunset paint. The interiors feature preciousness alongside sustainability: whilst the dashboard is made with the heritage of the past scarves’ collections, a removable brooch made by the goldsmiths of the House is in the heart of the steering wheel. An environment-friendly car is born to celebrate its Diva attitude.

All rights reserved. This video is exclusive property of FCA and FCA is the copyright holder.

Client: FCA
Agency: Leo Burnett
Executive Creative Director: Francesco Martini
Creative Director: Giuseppe Campisi
Art Director: Elisabetta Ursino
Account Director: Paolo Griotto
Head of TV dept: Riccardo Biancorosso
TV Producer: Laura Nadalutti
Director: Federico Mazzarisi
Production Company: Movie Magic International
Editor: Giulia Baciocchi
Post video: Edi
Song: "Alchemy" by Flavio Ibba – Red Rose Productions

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