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Sunsilk - Rethink Pink (Argentina edit)

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A long form edit for one of Sunsilk's biggest markets, as the brand turns the dial on what the definition of 'Pink' means in relation to femininity.

Brand: Sunsilk
Production company: Great Guns (Metropolis as service)
Director: Daisy Zhou
Creative agency: Adam and Eve DDB

Working as the internal producer, I partnered with the agency on supplier and director selection, ideal shoot location, overall budget and financial negotiations, talent contracting, music licensing and delivery. This was a complex shoot, producing 7 films total for 3 different regions, requiring multiple talent clusters and nuanced creative.

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