Pianeta PUCCI by ECAL/Pietro Alberti
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Project by ECAL/Pietro Alberti
Music & Sound Design: Callum Ross
ecal.ch + emiliopucci.com
pietroalberti.ch
Pianeta PUCCI, a virtual reality experience realised by Pietro Alberti, proposes a new way of exploring the prints and the colors of the brand. Through the use of virtual reality, the custommer has the opportunity to immerse oneself in a surrealistic interpretation of the Pucci universe - showcasting a deconstructed version of the historic palazzo Pucci, Emilio Pucci heritage headquarters, and its renaissance decor including busts highlighted in the iconic "Emilio Pink". Elsewhere, elements of the florentine city appear including a "Puccified" duomo.
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