Nick Jr. Rebrand 2018

VIDEO DESCRIPTION:

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Nick Jr.’s brand identity embodies Nickelodeon’s core brand beliefs. We promise to ALWAYS STAY TRUE TO KIDS. Our mission is to MAKE THE WORLD A MORE PLAYFUL PLACE. Nick Jr. brings these to life in a way that is uniquely tailored for our younger, preschool-aged audience.

By making Nick Jr. the ultimate portal for play, allowing real kids to enter into our colorful, graphic brand world,
and allowing our animated characters to make the real world a more playful place. In the Nick Jr. brand world, we see kids playing with our graphics and characters– traversing and transforming packaging elements in playful and surprising ways. And in the real world, we see everyday play taken to all new heights as kids are joined by their favorite Nick Jr. friends.

This project has won a Bronze prize in Best Art Direction & Design in Brand Image Promo Campaign from Promax Awards 2019. Please click the link below to check.
brief.promax.org/article/real-kids-play-with-animated-characters-in-nick-jr.s-brand-refresh

Role: Designer, Animator

CREDITS

EVP, Nickelodeon Preschool Brand Creative and Marketing: Anne Mullen
SVP Nickelodeon Preschool Brand Creative: Matthew Perreault
SVP Brand Design: Sergio Cuan
VP Brand Design: Joelle Lau
VP Animation/VFX: Christopher Papa
VP Project Management: Cheryl Konieczko
Senior Director Project Management: Cassandra Lipin
Executive Producer: Sarah Jackson
Design Director: Kristen R. Williams
Animation Director: Scott Kennell
Art Director: Emilie Liu
Writer/Producer: Michelle Esbin Glenn

Animators/VFX: Jason Willmann, Katie Wynkoop, Edgar Vega, Amanda Clark, Frank Patterson, Rachel Pace, Cesar Delarosa, Daniel Augsburger, Christian Gallo
Motion Designers: Barbara Astrini, Jimin Lee, Young Woo
Designers: Jimin Lee, Thanh Nguyen, Ben Yonda, Courtney Hufhand
Senior Editor: Tim Mcgonagle
Associate Producer: JP Meier
Production Assistant: Shannon Crawford
Production Manager: Raebekah Cox
Project Manager: Justin Mushnick
Graphics Manager: Dana Burkart

Partners:
Creative Concepting & Direction: Brand New School
Live Action Production: Ringer
Director: Rob Meltzer
Animation Production: Blur
Executive Producer: Norn Jordan
Music Composer: Brian Aumueller
Audio Engineers: Brian Rund, Jay Pellizzi

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