Mercedes Benz / The Journey That Changed Everything
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Released on International Women’s Day, we’re proud to have music supervised Mercedes Benz epic new commercial, ‘The Journey that Changed Everything’ - a four-minute film that honours Bertha Benz, the wife and business partner of Mercedes-Benz founder and automobile inventor Carl Benz.
Sebastian Strasser's film tells the story of her journey from Mannheim to Pforzheim, Germany in 1888. Bertha took her two sons on the106km/65-mile trip - determined to prove the potential of her husband’s invention - at a time when people were sceptical, even fearful of it.
After an extensive research period, we settled on the musical direction and called on the remarkable composing talents of Steffen Thum, and Grammy-winning, Emmy and Bafta nominated, Lorne Balfe. The soundtrack they created for this campaign is truly outstanding.
The film documents an empowering tale of triumph and self-belief, and we're thrilled to have been part of bringing Bertha's ground-breaking journey to life.
A very special thanks to Christoph Petzenhauser of Anorak for his support on this project.
Agency: Antoni
Creative Director: Alice Bottaro
Managing Director: Sven Dörrenbächer, Jörg Schultheis, Matthias Schmidt Client Service
Director: Steffen Schumann
Account
Director: Rebecca Otto-Sander
Account Manager: Yvonne Mielke
Director: Sebastian Strasser
Executive Producer: Christoph Petzenhauser
Producer: Christoph Petzenhauser & Bjoern Levy-Krueger
DOP: Justin Brown
Styling: Gelb Ignatov & Julia Vojtovcs
Editor: Thomas Grove Carter | Trim Editing
Production Design: Robin Brown
Production Company: Anorak
Original Composition: Steffen Thum & Lorne Balfe
Music Supervisor: Raife Burchell Post
Production Supervisor: Karin Rodukas
Colour Grading: Slaughterhouse Berlin
Sound Engineer/Design: Florian Kruse
Post-Production Online: The Mill London
Producer: Justin Stiebel
Sound Studio: Slaughterhouse
Berlin Service production: Icon Films
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