McDonalds FriesList // Film.
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VIDEO DESCRIPTION:
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McDonald’s and Spotify teamed up to transform fries into music.
Context.
McDonald’s is always looking for more fun and surprising experiences for our customers. Why not bring that to the tray liners, a platform that reaches thousands of consumers every day in the restaurants?
Idea.
We brought together fries and music to create a delicious experience. We transformed the Spotify Code into FriesList Codes, a unique version of the code. How it works? Put the fries on the tray liner, scan the code using Spotify and unlock various playlists.
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