Mall Of Egypt - Dynamic digital signage installation

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. Art Direction: Yasmin Osman & Fedaa Kamal

. 3D animation of the screen content: Yasmin Osman

. 3D modeling and animation of the digital signage installation: Fedaa Kamal

. Music by: Prod. flip ([email protected])

This is a proposed concept for a dynamic digital signage installation. Designed by Kit Vision team for Mall Of Egypt. It was intended to be placed in the courtyard area of the mall. The intention was to treat this installation as an artistic visual center piece within the mall's courtyard by day. And to use it as a means to gather customers by the cafes to watch football matches or the world cup by night.

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