Folgers Morning Harmonizers :30 TV Spot #2
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For most millennials, “the best part of wakin’ up” is Starbucks in their cup. Not Folgers.
In order to get them singing a different tune, we needed to change Folgers’. Not entirely though. We kept the famous jingle and gave it a modern morning makeover. The star of the campaign is our red-satin clad choir: The Folgers Morning Harmonizers.
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