Feel The Joy - Case Study
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In America, nine out of ten long-distance trips during the holidays are made by car, usually spent listening to music. But what about those who can’t hear?
We found an innovative way to make Lincoln’s in-vehicle sound system accessible to more passengers through a prototype technology. Collaborating with CuteCircuit, Lincoln created a custom SoundShirt to take their immersive 3D audio into the 4th dimension. And Noah, a nine-year-old who’s been deaf since birth, was the first passenger to experience it.
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