Channel O - DONT HATE. COLLABORATE.
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Agency: Birthmark
Concept, Copy & Creative Direction: Sarah Jane Canning
Audio & Remix: One Nation Studios
In a bid to ensure the Channel kept its finger on the pulse of what's hot and not, what's current and topical. I pitched a series of mash-ups - where we'd pit two artists who were in the news that week, up against each other, but rather than playing into their drama, we pushed their music and created a collab in promotion for "less hate" and more love for music on Channel O.
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