CARRERA SS19 DRIVE YOUR STORY THE RACING BEAUTY

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Carmen Jorda has been racing since she was 10 years old.
Despite her young age, she already has a great experience of what this can mean for a girl.
It’s not just the risks, not just the speed or the fatigue. What really can stop a woman who wants to race, is old mentality and she knows this well.
But despite this problem, she has always been able to follow her own direction, with no fear and no doubts. Always ready to rise her head and reach the finish line with courage and determination.
This is driving for Carmen.
Driving at 300km/h to overtake everyone and everything. Including obstacles.
Because nobody else can drive her story.

Agency – FBC Milan
Francesco Bozza – Chief Creative Office
Massimo Verrone – Group Creative Director
Gianluca Belmonte – Associate Creative Director
Fabio Mazzucchelli – Senior Art Director
Mattia Errico – Digital Art Director
Christian Leoni – Digital Copywriter
Valentina Salaro – Head of Social
Valeria Semplici – Social Media Manager
Paolo Costella – Senior Strategic Planner
Carlotta Piccaluga – Client Service Director
Claudia Frattallone – Account Director
Emily Dobson – Account Executive
Cristina Nardi – Producer
Production House – 1806 Agency
Head of Production – Andrea Bertuzzi
Production Supervisor – Sara Angelini
Video Producer – Niccolò Tiberi
Director – Federico Mazzarisi
Director of Photography – Michele Brandstetter
Set Designer – Marina Lubrano
Stylist – Luca Smorgon
Hair & Make-Up – Fabio D’Onofrio
Photo post production – Diego Speroni
Video post production – Emilio Sapia
Colorist – Daniel Pallucca
Music and Sound Fx – Smider Noise

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