BETX | Branded Festival Design
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In celebration of music, entertainment and Black culture, over one hundred thousand fans gathered at
The BET Experience, an immersive fan festival built around the network’s annual award show. For
the event’s fifth installment, BET Marketing retained H&9 to produce the “face” of the festival: a network-branded grand entrance and engaging welcome reception. This branded city of impressive structures included larger-than-life displays of network stars, a grand entrance arch souring over thirty feet tall, and high-impact video walls contained in designer frames.
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