Alexa Chung | London Fashion Week
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With nearly a decade's experience in designing clothes for other brands, and with the idea of starting her own label warmly incubating in her mind for some time, Alexa decided to take the plunge and launch her namesake ALEXACHUNG, and so returned from New York to creatively direct a business distinctively tied to her British roots.
At the heart of the brand, Alexa's vision: to create clothes that people want to wear. Combining Parisian chic with a New York edge, as well as the very British sense of humour, it is inspired by everything from Jane Birkin's insouciance to David Hockney's stripy sweater.
Shot for Premices Films
premicesfilms.com
Filmed on the Sony A7III and A7RIII
Lenses: Zeiss Loxia 35mm f2
Zeiss Batis 25mm f2 / 85mm f1.8
(huge thank you to Zeiss for the support)
4K / 1920 x 1080 HD / 16:9 / 120fps / 24fps
Music: Roxy Music - Love Is The Drug
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